During the annual Florida Governor’s Conference on Tourism, held September 12-14 at the Omni Orlando Resort at ChampionsGate, VISIT FLORIDA announced the recipients of the 2018 Flagler Awards, Hall of Fame Award, Film Florida Legend Award, Iris D. Larson Awards, and FAZA Florida Nature Conservation Award. Each year, leaders in Florida tourism are chosen by a selection committee to receive these prestigious honors and awards.
Florida Tourism Hall of Fame
Since 2001, individuals have been chosen annually to be inducted into the Florida Tourism Hall of Fame. This honor, presented by the VISIT FLORIDA Board of Directors, recognizes contemporary and historic figures whose vision, creativity and drive have had a positive and significant impact on the development of Florida as a desirable visitor destination.
The 2018 Florida Tourism Hall of Fame inductee is the late Rhea Chiles, wife of former Florida Senator and Governor Lawton Chiles. Known as an influential force in her husband’s policy initiatives, Rhea Chiles made many contributions to Florida tourism, including the establishment of Florida House, the Polk Museum of Art and the Studio at Gulf and Pine.
Flagler Awards
Named for Henry Flagler, the Flagler Awards were established in 2000 to recognize outstanding tourism marketing in Florida. Annually, the Flagler Awards honor many of the countless individuals and organizations that help maintain and improve Florida’s position as one of the world’s most popular travel destinations. The awards are open to all individuals, private businesses and not-for-profit organizations offering a product or service that promotes tourism to or within the state of Florida.
As in previous years, the 2018 Flagler Awards drew entries from Florida’s tourism partners, large and small. Working independently, seven judges evaluated the creativity, innovation, production quality and effectiveness of each entry. Based on the judges’ cumulative scores, awards were presented to the top three entries in each category: the Bronze Award for the third highest scoring entry, the Silver Award for the second highest scoring entry, and for the highest scoring entry in each category, the Henry Award. The 2018 Flagler Award winners in 17 categories, plus Best in Show at three budget levels, are listed below.
Creativity in Public Relations
Bronze: Visit Panama City Beach for Preschoolers In Paradise
Silver: Winterfest of Pensacola for How the Grinch Stole Christmas (from AL, LA, GA, MS…)
Silver: Palm Coast and the Flagler Beaches for Dodge the Dunes
Henry: Visit Tampa Bay for International Activation with Visit Tampa Bay and Norwich City Soccer
Direct Marketing
Bronze: Hilton Sandestin Beach Golf Resort & Spa for Hilton Sandestin Beach Golf Resort & Spa Email Welcome Series
Bronze: The Florida Keys & Key West for Spring E‐Newsletter Campaign
Silver: Space Florida for Vacationauts Eclipse Simulator
Henry: Amelia Island Convention & Visitors Bureau for Amelia Island Marketing Automation
Internet Advertising
Bronze: Shephard’s Beach Resort for “4 Decades of Fun” Story Contest
Silver: Amelia Island Convention & Visitors Bureau for Ever So Slightly Digital Advertising
Henry: West Volusia Tourism Advertising Authority for What’s Up in West Volusia Video Series (Episodes 1 & 2)
Mixed Media Campaign
Bronze: The Beaches of Fort Myers & Sanibel for Islandology Campaign
Silver: The Florida Keys & Key West for Hurricane Irma
Henry: Greater Fort Lauderdale Convention & Visitors Bureau for Greater Together Campaign
Mobile Marketing
Bronze: The Florida Keys & Key West for Mobile Co‐op Carousel
Silver: Amelia Island Convention & Visitors Bureau for Interactive Video Overview
Henry: AD1 Global for Comfort Inn Lake Buena Vista SMS
Niche Marketing
Bronze: Florida Disabled Outdoors Association for SportsAbility
Silver: Amelia Island Convention & Visitors Bureau for The Amelia Island Wellness Festival
Henry: Greater Fort Lauderdale Convention & Visitors Bureau for Underground Lauderdale
Out-of-Home
Bronze: The Florida Aquarium for 3‐D Shark
Silver: Visit South Walton for South Walton Chicago Window Display
Henry: The Florida Keys & Key West for Philadelphia Own A City
Print Advertising
Bronze: Visit South Walton for Visit South Walton Beyond the Beach Print Campaign
Silver: The Emerald Coast Convention & Visitors Bureau for “A Destination You Can Count On” ‐‐ Print Campaign
Henry: Amelia Island Convention & Visitors Bureau for “Ever So Slightly Special” Print Ads
Radio Advertising
Bronze: The Florida Keys & Key West for Houston Radio
Silver: Space Florida for Vacationauts Path of Totality Radio Promotion
Henry: Greater Fort Lauderdale Convention & Visitors Bureau for Hello Sunny 2.0 Radio
Resource/Promotional Material – Consumer
Bronze Award: The Bradenton Area Convention & Visitors Bureau for Holiday Travel TV Special – “Sun, Sand and Holiday Fun”
Silver Award: The Florida Keys & Key West for Historic Brochure
The Henry: Greater Fort Lauderdale Convention & Visitors Bureau for Digital Vacation Planner
Resource/Promotional Material – Trade
Bronze Award: Greater Fort Lauderdale Convention & Visitors Bureau for Group Meetings Campaign
Silver Award: Naples, Marco Island & The Everglades CVB for “Dear Meeting Planner” Meetings Video
The Henry: Town of Surfside for Town of Surfside’s Trade Promotional Material
Rural County Marketing
Bronze Award: South Florida State College for 2017‐2018 Performing Arts Season Brochure
Silver Award: DeSoto County Tourism Development Council for Discover DeSoto “Open for Business” Sweepstakes
The Henry: Visit Sebring for Citrus Golf Trail
Social Media Marketing
Bronze Award: Town of Surfside for Town of Surfside’s 2017 Social Media Marketing
Silver Award: Caribe Royale All‐Suite Hotel & Convention Center for The Caribe Royale Guest Advocacy Campaign with Flip.to
The Henry: Visit South Walton for Visit South Walton Facebook Canvas
Special Event
Bronze: Visit Pensacola for The Pensacola Experience
Silver: Delray Beach Downtown Development Authority (DDA) for 4th Annual Delray Beach Fashion Week
Henry: Amelia Island Convention & Visitors Bureau for The Pétanque Amelia Island Open
Television Advertising
Bronze Award: Greater Fort Lauderdale Convention & Visitors Bureau for Hello Sunny 2.0 Television
Silver Award: The Emerald Coast Convention & Visitors Bureau for “A Destination You Can Count On” Television Campaign
The Henry: The Florida Keys & Key West for The Florida Keys & Key West ‐ Television
Tourism Advocacy
Bronze Award: Greater Fort Lauderdale Convention & Visitors Bureau for Annual Marketing Plan Presentation Luncheon
Silver Award: Visit Tampa Bay for Memory Makers
The Henry: Naples, Marco Island & The Everglades CVB for “Put Paradise On the Map” Tourism Awards Event
Websites
Bronze Award: Visit Sarasota County for VisitSarasota.com
Silver Award: The Beaches of Fort Myers & Sanibel for Goal Driven Website Personalization
The Henry: The Florida Keys & Key West for Authentic Connections, the Florida Keys & Key West Official Website: Fla‐Keys.com
Best of Show
Annual marketing budget less than $500,000: West Volusia Tourism Advertising Authority for What’s Up in West Volusia Video Series (Episodes 1 & 2)
Annual marketing budget between $500,000 ‐ $2 million: Town of Surfside for We Are Go, FL – Town of Surfside’s 2017 Social Media Marketing
Annual marketing budget greater than $2 million: Visit South Walton for Visit South Walton Facebook Canvas
Iris D. Larson Awards
Created by Bob and Iris Larson, past owners of a small motel in Kissimmee, the Iris D. Larson Awards recognize hospitality and tourism industry professionals and students who exemplify the qualities of selfless spirit of service and leadership in their work experience.
Scholarship Award Winners
Daniela Diaz, Chaplin School of Hospitality and Tourism Management, Florida International University
Alexis Munsell, Dedman School of Hospitality, Florida State University
Matthew Temmer, Rosen School of Hospitality Management, University of Central Florida
Hospitality Endowment for Industry Service Award Winner
Molly Ford, Vibe Manager, Hard Rock Hotel Orlando
Film Florida Legends Tourism Ambassador Award
Film Florida and VISIT FLORIDA honored Hip hop artist, reality television series star, philanthropist and Florida resident Vanilla Ice with the Film Florida Legends Tourism Ambassador Award. The award, presented by entertainment production association Film Florida, honors those legends in the entertainment industry that are true ambassadors for Florida. Vanilla Ice was honored for his work in music, television, and in his community.
For more information, visit filmflorida.org.
Florida Association of Zoos and Aquariums Florida Nature Conservation Award
This award recognizes excellence in field conservation efforts to benefit Florida species being carried out by a Florida Association of Zoos and Aquariums (FAZA) Member institution or as a collaboration of FAZA Member Institutions and their conservation partners. This year, the award was presented to Brevard Zoo’s Restore Our Shores Oyster Restoration Project.
In addition to caring for endangered species in their zoos and aquariums, FAZA members collectively invested over $100 million dollars to saving plants and animals in the wild over the last seven years. Of this, nearly $40 million dollars was dedicated to efforts to help Florida species and habitats.
For more information, visit www.flaza.org.
Ken Lawson
President & CEO